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05 May 2016 by Calan

In October last year we joined the TrueStart retail accelerator to prepare for launch and to broaden our retail network. The cohort runs for 6 months and the time has flown by. We’ve learnt a lot, made some great connections, and a few good friendships along the way. Our cohort is officially over now but we’re staying on in hub so we’ll still be based in the TrueStart offices.

The video below is from the TrueStart pitch day where 25 startups are selected to pitch for a place in the accelerator. The format is a strict 4 minute pitch followed by a 4 minute Q&A session which is fun and over in a flash.

This one highlights our first few weeks in the cohort. It’s jammed with sessions covering marketing, branding, raising investment, pitching etc and is good preparation for the journey ahead.

With our first production run now complete, the really hard work is only just getting started. I’ll write another post about our manufacturing and the plan to fulfil existing orders.