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14 November 2016 by Calan

We asked over 1,500 UK mums to tell us what their children want for Christmas this year. For a little background on why and how we did this, review the introductory post as it’s part of a series of articles covering the best toys and gifts for children based on real data.

We are looking to expand this research over time, giving us more detailed results, especially around the toys, games and activities that stimulate learning and development. If you’d like to take part in future and receive a copy of the results, please subscribe to our blog using the form on this page and we’ll include you in the next questionnaire.

Download the full spreadsheet

While the results appear in this series of posts, what is really interesting is to see the lists for each age side by side, as it shows how popularity changes as children get older. To see the data this way you can download a copy of the full spreadsheet by subscribing to our blog using the form on this page. On subscription you'll receive a download link to the full spreadsheet.

Lego, dolls and crafts

Unsurprisingly, in children old enough to understand what Christmas is, their wish list almost identically replicates the toys they play with most. Topping the lists are Lego, dolls and arts & crafts, the same as the toys they play with most.

In the younger age groups we have to assume that parents are telling us what they’re buying their children rather than what the children want, but it’s a good guide as to what is most suitable in each age group.

The undisputed champion

As a child, Lego dominated our house. My brother, who is now an architect, was significantly better at producing amazing creations, but we both spent countless hours playing with it on the bedroom floor. It’s incredible now, at the age of 40, to still see the same toy brand capturing the imaginations of children of almost every age.

What children want for Christmas in 2016

Within each age-group heading I’ve indicated the number of children that participated in the questionnaire, and within each list I’ve highlighted the total number of times the toy appears in children's lists.

0-6 months (39 children)

Toy Total
Jumperoo 15
Books 9
Sensory toys 6
Stacking toys 6
Walker 6
Bath toys 6
Blocks 6

6-12 months (66 children)

Toy Total
Interactive/musical toys 24
Shape sorter 15
Walker 15
Ride on toy 12
Vtech toys 12
Activity table 9
Bath toys 9
Blocks 9
Dolls 9
Lego/Duplo 6
Rocking horse 6

12-18 months (84 children)

Toy Total
Books 30
Kitchen 18
Lego/Duplo 15
Play-Doh 12
Cars/Trucks 12
Musical instruments 12
Dolls 9
Puzzles 9
Balance bike 6

18-24 months (108 children)

Toy Total
Kitchen 36
Books 33
Arts and craft 15
Cars/Trucks 15
Scooter 15
Lego/Duplo 15
Puzzles 9
Ride on toy 9
Train set 9
Balance bike 6
Bicycle 6
Dolls 6
Musical instruments 6

24-30 months (135 children)

Toy Total
Dolls 54
Books 24
Kitchen 24
Arts and craft 18
Bicycle 18
Puzzles 15
Dress up clothes 15
Scooter 15
Cars/Trucks 12
Trains 9
Balance bike 6
Lego/Duplo 6

30-36 months (141 children)

Toy Total
Dolls 27
Bicycle 24
Puzzles 24
Arts and craft 18
Books 18
Cars/Trucks 27
Dress up clothes 18
Kitchen 18
Play-Doh 15
Tool Kit 15
Toy till 15
Train set 15
Scooter 12
Doctor set 9
Balance bike 6

3-4 years (234 children)

Toy Total
Dolls 60
Lego/Duplo 45
Bicycle 36
Paw Patrol 33
Arts and craft 27
Cars/Trucks 27
Play-Doh 24
Books 24
Dress up clothes 21
Musical Intrument 15
Trains 15
Fire engine 12
Hot Wheels 12
My Little Pony 12
Scooter 12
Disney princess 9
Playmobil 9
Scooby doo 9
Puzzles 6
Kitchen 6

4-5 years (198 children)

Toy Total
Dolls 51
Lego 51
Paw Patrol 42
Real pets (dog/hamster) 21
Transformers 18
Arts and craft 15
Bicycle 15
Books 15
My Little Pony 15
Play-Doh 12
Playmobil 12
Dress up clothes 12
Scooter 12
Camera 9
Cars/Trucks 9
Hot wheels 9
Imaginext 9
Sylvanian Families 9
Disney princess 6

5-6 years (135 children)

Toy Total
Lego 42
Dolls 33
Bicycle 15
Dress up clothes 15
iPad 12
Playmobil 12
Scooter 12
Real pet (dog/cat) 9
Minecraft 9

6-7 years (123 children)

Toy Total
Lego 45
Books 21
Dolls 18
Arts and craft 15
Xbox game 12
Monopoly 9
Minecraft 9
Hatchimal 9
Playmobil 9
Bicycle 6

7-8 years (90 children)

Toy Total
Lego 24
Dolls 18
Board games 12
Arts and craft 9
Bicycle 9
Nerf gun 9
Roller skates 9
Football kit 9
Scooter 6
Shopkins 6

8-10 years (114 children)

Toy Total
Lego 48
Xbox games 27
Football kit 27
Minecraft 12
Bicycle 12
3d pen 9
Wii games 9
Watch 6
Laptop 6

10-13 years (87 children)

Toy Total
Lego 15
Make up 15
Clothes 12
iPhone 12
Pokemon 12
Arts and craft 9
iPad 9
PlayStation games 9
Xbox Games 9

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