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There's a new project running on Kickstarter, called the Looblade, that uses an 8 blade silicone head instead of the standard toilet brush bristle design, and it's a definite improvement over a brush.

Neil and I spent the last week of September in China to finalise contracts with the factory and to kick off tooling. We're happy to report that tooling is now under way and everything is on track.

Over the last few weeks we've heard some pretty crazy stories about parents, toddlers and toilet brushes. There's nothing quite like Facebook to unearth all the funny, and cringeworthy, stories the little nippers get up to.

Madmoizelle.com: "Loogun is the toilet brush of the future"

It looks more like a classy vase or sculpture than a toilet brush

Loogun wants to clean up toilet cleaning with what boils down to a high-powered squirt gun you shoot into the john.

Loogun: hygiëne in het toilet

Geekmag: "Loogun toilet gun looks like a cool raygun"

Our Kickstarter campaign has been brought forward due to some unexpected press coverage and is now live.

We'd agree that a toilet brush is gross and unhygienic, but many (though certainly not all) folks may feel that £27 is a bit much for a fancy poo-cleaner.

The Loogun toilet brush sprays a powerful water jet into the toilet to remove all marks and grime.

We haven't been able to show off the Loogun publicly for what seems like forever as we were in the process of preparing our patent applications. These have all been filed now and we have utility and design patent applications submitted in 29 countries.

After nearly 2 years in design and engineering, we are excited to show you the Loogun. Our goal is really quite simple: replace every single toilet brush on planet earth with a Loogun. That's the 10 year plan so we won't be sleeping much over the next decade.