The Loogun was featured on TrustedReviews.com today.
"What if there was a better way to clean your toilet than the humble bog brush? The Loogun is a cleaner, more hygienic and downright more aesthetically pleasing alternative, and it's seeking funding on Kickstarter now."
"Before you pooh-pooh it, let's take a look. It looks more like a classy vase or sculpture than a toilet brush, so that's one point in its favour. It also doesn't have any bristles, so there's no scraping required and no detritus will get caught in it. Instead, it fires a jet of water to clean your pan, like a hygienic, cleansing water pistol."